Lancome BEX

The Beijing Olympic Water Cube, which held all swimming, diving, synchronized swimming and water-polo sports events, was where Lancôme chose to hold their BEX Press Conference and Gala Dinner to launch the Generating New Whiteness Spot Eraser.

Contracted by creative, design and event agency, Publicis Emotion China, Creative Technology Asia provided the technology and expertise to make to make the complex video elements work efficiently and effectively. A huge, single wide, front projection screen (26mWX3mH), located directly behind the stage, served as the rooms’ main attraction. Both the Press Conference and the Gala Dinner were designed around the projection screen, which was the sole visual element. The screen, which encompassed guests with an impressive single image, utilized 6 soft edge blended Barco R20+ projectors.

Shanghai content agency Luxoom created all HD video sources whilst Dataton Watchout, provided by CT, was used for its ability to replay high-resolution images.

Vista’s Spyder video processing system, designed for live-show events, was utilized to allow mixing a large number of sources in multiple windows and for creating live feed & VTs PIP during both shows. “Spyder’s flexibility, versatility & comprehensive control made the show creativity easy. For such a wide screen, only Spyder could allow us to bring in all the different sources” said Aaron Durdin, CT Senior Media System Programmer, who operated Spyder during the shows.